Luiss Business School
Digital Marketing (in Italian)
MarketingFormat
Full timeDuration
12 monthsTuition fee
16000 EURStart date
27 October, 2025Major of the Master in Marketing Management
The Major in Digital Marketing provides participants with the most innovative tools to improve the commercial and communication processes of companies and organizations, with a particular focus on digital marketing and social communication activities and tools. Upon completion of the Master's degree, students will have acquired comprehensive and practical training that can be applied in a work context. Specifically, participants will have learned how to:
- strategically manage digital tools such as websites, official company social media channels, and paid digital marketing campaigns;
- analyze digital data, such as qualitative data from online reviews, to implement corrective or improvement actions;
- manage brands and products by integrating traditional and digital analysis tools, strategies, and marketing actions;
- work confidently with digital tools to be key resources in companies where digital is the core business.
Throughout the Master's program, students will receive ongoing support from the Career Service to help them acquire and develop skills that will enhance their employability. The Career Service will also offer direct support in finding a curricular internship.
