Luiss Business School
Corporate Event: Management, PR and Communication (in Italian)
MarketingFormat
Full timeDuration
12 monthsTuition fee
16000 EURStart date
27 October, 2025Corporate Event: Management, PR and Communication - Major of the Master in Marketing Management
The major in Corporate Event: Management, PR and Communication aims to provide students with the skills necessary to understand and manage the dynamics and importance of multiple communication tools: public relations, advertising, and events.The Master's program aims to offer general managerial training combined with the development of specific technical and managerial skills geared toward change, to prepare professionals capable of managing the changing context and planning, executing, and monitoring more effective integrated communications campaign. The program will help students:
- to understand the core values of a brand;
- to deepen the logic and tools of creative communication;
- to learn the dynamics and importance of events as a BTL communication tool;
- to define and implement effective PR strategies.
- to learn how to manage the budget to support communication initiatives
Throughout the Master's program, students will receive ongoing support from the Career Service to help them acquire and develop skills that will enhance their employability. The Career Service will also offer direct support in finding a curricular internship.
