Luiss Business School
Digital Innovation Management
Business & ManagementFormat
Full timeDuration
12 monthsTuition fee
20000 EURMajor of the Master in Digital Transformation for Corporate and Business Strategy.
The digital ecosystem impacts every business: the transformation affects organisational structures, brand positioning, customer experience, marketing and communication strategies, as well as the integration of back-end processes.
This Programme develops digital capabilities, managerial skills and leadership techniques required to succeed in firms operating in the digital ecosystem or in businesses undergoing a digital transformation process.
The Major in Digital Innovation Management aims to prepare professionals capable of:
- adapting corporate strategies through the implementation of integrated services and products
- adding value to companies, contributing to the development of innovative ideas
- building T-shaped capabilities, providing the business foundation to leverage digital expertise and become industry leaders
- creating and protecting a company's web reputation, adopting new digital communication channels
- extracting, interpreting and protect information coming from complex data analysis
- reinventing the customer experience, exploiting new digital channels and techniques useful for the whole organisation
- reengineering operational processes, gaining a wide understanding of the potential changes in firm practices to adapt to new digital technologies
Browse other programs by LUISS Business School
Applied Artificial Intellingence for Business
Big Data Analytics and Strategic Management
Corporate Finance
Digital Entertainment Business
Entrepreneurship & Start Up Management
Fashion and Luxury Business Amsterdam/Milan
Fashion and Luxury Business Dubai
Fashion Management
International Management Amsterdam/Milan
Green Transition & Energy Industry
International Management Rome
Luxury Management
Marketing and Customer Experience Management
Sport Management
Tourism Management