The Master of Arts in Communication program prepares students to become professional communicators who can contribute to the nation building efforts of the United Arab Emirates and its important industry sectors. Mastering the crafts of written, oral and visual communication, graduate students learn how to effectively take their innovative ideas, strategic insights, and creative solutions to both internal and external audiences. Students in the Master of Arts in Communication program may specialize in one of two professionally-oriented study options: Strategic Public Relations or Tourism and Cultural Communication. The study option in Strategic Public Relations provides students with the knowledge and understanding of strategic communication and emphasizes how to think strategically in a global context. Overall, students acquire key skills and competencies to effectively manage organizational aspects of communication.