This Masters degree, unique in Europe, brings together the fields of marketing and engineering in an integrated course that enables graduates to pursue a professional career in either direction with tremendous success. Today’s business professionals are required to have a strong understanding of how technology and innovation must meet with the demand for technology driven products and/or services. However, the majority of business undergraduates lack the necessary educational background that would allow them to fully understand how emerging technologies open the way to new business opportunities. Likewise, graduates from engineering lack the necessary business background that would enable them to focus their innovativeness and skills in economically sustainable ideas for new products and/or services.
MSc in Innovation and Marketing Management
Glasgow United Kingdom
12 months Duration
£ 22,050 Tuition
Full time Format
Other available programs from University of Strathclyde Business School
About the Program:
Admission requirements:
- Language Test: IELTS 6.5 (minimum)
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