Given the increasing importance of "big data" in the economy, GSEM offers a new master program in Business Analytics that provides a wide range of career opportunities. At the intersection between data science, statistics and management, Business Analytics consists of using data to inform strategic decision making under uncertainty and to optimise business processes. In the digital economy with the proliferation of data, businesses have understood the tactical and strategic importance of analytics – the learning from data – as a critical field to detect and monitor client behaviours and expectations, or even future market trends.