The Product Development Program is a comprehensive and highly integrated set of learning experiences which develop the engineering professional into a future leader of product development/manufacturing activities. It achieves this mission to advance the theory and practice of product development and manufacturing by combining the best ideas and experiences of academia and industry.

The program develops the engineer's ability to use new and innovative approaches to design and deliver products and services. Teamwork and cross-disciplinary work skills are cultivated in this program. The cross-disciplinary nature of the program involves not only various technical disciplines, but it also teaches students the latest business and economic theories and techniques as they apply to the product development process.