The positioning of the program dedicated to prepare future entrepreneurs and intrapreneurs to take advantage of new business opportunities. ISMA 360° methodology on marketing of innovation, a methodology that helps change the rules of the game and open new competitive spaces. The strong links with the local innovation system and its network of entrepreneurs and partner incubators. The location in the heart of the Sophia Antipolis science park, in connection with its competitive clusters. The support of the SKEMA incubator for students with an entrepreneurial project