This MSc offers a double-competency approach that recruiters are looking for. Students are trained in the core must-have competencies required for future marketing or business development professionals:
* Brand management
* Innovation & creativity
* Strategic marketing
* Consumer insights
* International business development
* Application of operational marketing
* Sales & business development.
The programme balances hard and soft skills, academic input and practical application, reaching out to companies through projects, testimonials, case studies and challenges.