This MSc produces graduates who are competent, practised and experienced in three key areas the​ job market requires: project management, new technologies and web-marketing, and the development of new business ideas. The programme is structured so that students are presented with relevant web-marketing and project management concepts in class. Students then apply the concepts taught in class to the projects they are working on. All the while, they are guided by the professor-coaches who monitor their work, giving feedback and calling for revisions when needed.