The MSc in Strategic Event Management & Tourism Management gives students the tools, knowledge and attitudes to succeed in business event​s and tourism - global economic sectors of increasing importance. The specific objectives of the course are to advance students’ leadership skills, to develop understanding of strategy, gain a thorough appreciation of the nature and characteristics of users of business events and of leisure visitors, and to provide students with the management, marketing and knowledge management tools so that they can lead the way in this rapidly changing environment.