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Information Experience Design (MA)
Location icon

London United Kingdom

Duration icon

12 months Duration

Tuition icon

£ 35,950 Tuition

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Full time Format

Application deadline icon

Feb 14, 2024 Application deadline

Other available programs from Royal College of Art: School of Communication

Information Experience Design (IED) is the creative practice of intervening in, designing and generating experiences of complex ideas and phenomena using data and experience design. The shared medium in IED is information: you’ll work with both "cold" data (quantifiable numeric data) and "warm" data (the data of interrelationship). This approach allows you to build an exciting personal practice in living systems and computational systems.

In IED, you might design a light installation in a forest, a global museum, a podcast fiction, a breathing chair, a VR adventure in a microbiome, an emotionally responsive game for dogs, or a wearable sensing deep time. IED projects go beyond the personal and embrace collective, trans-individual, and more-than-human perspectives.

Our teaching approach is unique and experimental, representing cutting-edge art and design education informed by world-class IED practitioner research. You’ll need maturity and dedication. The programme's intellectual content is cutting-edge and challenging. You’ll engage deeply with society and the environment, integrating experimentation with activism and empathy.

Applications for the September 2024 intake are now open.

  • Language Test: IELTS 6.5 (minimum)
  • Other: Candidates are selected entirely on merit and applications are welcomed from all over the world. The selection process will consider creativity, imagination and innovation as demonstrated in your portfolio, as well as your potential to benefit from the programme and to achieve high MA standards overall. Students come from a wide range of backgrounds. While you may come directly from first-degree programmes across art and design, you may have also joined the programme with professional experience in industry, or from a background such as science, technology and the humanities.
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