Luxury companies need vanguard aspirational marketing content and the ability to deliver unique customer luxury experiences. Luxury companies have to launch new challenges and master Customer Centric Culture (CCC) to flourish their brand strategies, innovation, digital exclusivity, luxury experience, omni-channel retailing, generational challenges, value creation and sustainable competitive advantage.
The MSc in Luxury Marketing aims to develop experts and multicultural executives in luxury marketing.
- Start date: 05.10.2023
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