The Master in Customer Experience & Innovation is spread across three terms and made up of four pillars: Business, Technology, Human-Centered Design and Innolabs.
- Business - Learn how consumer insights drive impactful business decisions. Understand the bigger picture.
- Technology - Learn to harness the latest technologies to improve the customer experience and imagine a future that doesn’t yet exist.
- Human-Centered Design - Discover what we call desirability and how we account for human factors to create the right thing, the right way for the right people.
- Innolabs - Hands-on, transversal Innolabs allow you to work in teams in areas like creative process, adaptive leadership, prototyping, design thinking and insights.
This program also has an optional Global Immersion Week , an international study trip where students from our five full-time masters in MARCOM attend curated masterclasses, visit innovative companies, network with local and global like-minded executives/peers and explore new cultures.
- Start date: 26.09.2025
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