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Master In Customer Experience & Innovation

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Madrid Spain

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10 months Duration

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€ 30,000 Tuition

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Full time Format


The Master in Customer Experience & Innovation is spread across three terms and made up of four pillars: Business, Technology, Human-Centered Design and Innolabs.

  • Business - Learn how consumer insights drive impactful business decisions. Understand the bigger picture.
  • Technology - Learn to harness the latest technologies to improve the customer experience and imagine a future that doesn’t yet exist.
  • Human-Centered Design - Discover what we call desirability and how we account for human factors to create the right thing, the right way for the right people.
  • Innolabs - Hands-on, transversal Innolabs allow you to work in teams in areas like creative process, adaptive leadership, prototyping, design thinking and insights.

This program also has an optional Global Immersion Week , an international study trip where students from our five full-time masters in MARCOM attend curated masterclasses, visit innovative companies, network with local and global like-minded executives/peers and explore new cultures.

  • Other: * Students are required to take either the IE Global Admissions test (you can take the IEGAT online from any part of the world), GRE or GMAT.


  • Male/Female students: 33% / 67%
  • International students: 95%
  • Number of nationalities represented: 14

Educational background:

  • Educational background/ Undergraduate majors:

How do you fit the school

Access information to make a complex decision with confidence with matched Master's programs that offer you the best fit. The map on the right shows results on the six dimensions of our Cultural Fit Map.

In the Cultural Fit Map, each dimension is anchored by two diametrical poles. Neither end is good or bad. Relying on our unique scientific research, we can offer insight beyond metrics and facts — into the full Master's experience itself. Take our short survey and explore what life in a particular university is like.

Follow the news

8th once again! Our Master in Finance has ranked among the best of the best in the Financial Times 2022 #Masters in #Finance pre-experience Ranking!


We’re thrilled to announce that our Master in Management has been ranked 13th worldwide—and 1st in Spain—by the Financial Times Masters in Management Rankings 2021.
What’s more, our top-tier program has also ranked 6th worldwide in International Mobility. Congratulations and thanks to the IE Community who make these outstanding results possible!
Find out more about how you can kick off your career!




Address: Calle de María de Molina, 31, 28006
Madrid, Spain

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