08 Nov
Master in Market Research & Consumer Behavior
at IE Business School
Madrid Spain
10 months Duration
€ 30,000 Tuition
Full time Format
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About the Program:
The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. This program is a combination of business, marketing, data analytics and consumer behavior, allowing you to understand the quantitative and qualitative side of market research. This knowledge is critical to guide business strategies and actionable plans to address the market's wants and needs of today and anticipate those of tomorrow.
- Start date: 26.09.2023
Admission requirements:
- Other: * Students are required to take either the IE Global Admissions test (you can take the IEGAT online from any part of the world), GRE or GMAT.
Diversity:
- International students: 80%
- Number of nationalities represented: 40
Educational background:
- Educational background/ Undergraduate majors:
How do you fit the school
Access information to make a complex decision with confidence with matched Master's programs that offer you the best fit. The map on the right shows results on the six dimensions of our Cultural Fit Map.
In the Cultural Fit Map, each dimension is anchored by two diametrical poles. Neither end is good or bad. Relying on our unique scientific research, we can offer insight beyond metrics and facts — into the full Master's experience itself. Take our short survey and explore what life in a particular university is like.
Videos:
MIM: Splash Project
This experiential programme has been designed to explore key management capabilities including problem-solving, teambuilding, leadership and communication in challenging conditions.
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The most important subject we study is you
The most important subject we study is you.
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IE for Life
As IE Alumni, you enjoy incredibly valuable lifetime benefits. IE for Life brings together over 65,000 accomplished individuals from 165 countries to connect with one another and with IE.
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Follow the news
8th once again! Our Master in Finance has ranked among the best of the best in the Financial Times 2022 #Masters in #Finance pre-experience Ranking!
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We’re thrilled to announce that our Master in Management has been ranked 13th worldwide—and 1st in Spain—by the Financial Times Masters in Management Rankings 2021.
What’s more, our top-tier program has also ranked 6th worldwide in International Mobility. Congratulations and thanks to the IE Community who make these outstanding results possible!
Find out more about how you can kick off your career!
Location
Campus
Address:
Calle de María de Molina, 31, 28006
Madrid, Spain
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