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IE University

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IE Business School

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Master in Market Research & Consumer Behavior
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Madrid Spain

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10 months Duration

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€ 34,000 Tuition

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Full time Format

Other available programs from IE Business School

About the Program:

The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. This program is a combination of business, marketing, data analytics and consumer behavior, allowing you to understand the quantitative and qualitative side of market research. This knowledge is critical to guide business strategies and actionable plans to address the market's wants and needs of today and anticipate those of tomorrow.

Admission requirements:

  • Other: * Students are required to take either the IE Global Admissions test (you can take the IEGAT online from any part of the world), GRE or GMAT.

Diversity:

  • International students: 80%
  • Number of nationalities represented: 40

Educational background:

  • Educational background/ Undergraduate majors:

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