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Master in Digital Marketing & Analytics

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Madrid Spain

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11 months Duration

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€ 30,000 Tuition

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Full time Format


The fast pace of digital disruption has forced traditional marketing channels to step aside and make room for their online alternatives: smartphones, social media, online/video, and email marketing. The Master in Digital Marketing trains students to understand today’s digital consumers behavior through analytics, defining comprehensive strategies to optimize customer engagement and transforming data into action to maximize digital performance.

This program also has an optional Global Immersion Week , an international study trip where students from our five full-time masters in MARCOM attend curated masterclasses, visit innovative companies, network with local and global like-minded executives/peers and explore new cultures.

  • Other: * Students are required to take either the IE Global Admissions test (you can take the IEGAT online from any part of the world), GRE or GMAT.

Career progress:

  • Selected recruiters: Mondelez International, McCann, Toyota, Aldo, HP

How do you fit the school

Access information to make a complex decision with confidence with matched Master's programs that offer you the best fit. The map on the right shows results on the six dimensions of our Cultural Fit Map.

In the Cultural Fit Map, each dimension is anchored by two diametrical poles. Neither end is good or bad. Relying on our unique scientific research, we can offer insight beyond metrics and facts — into the full Master's experience itself. Take our short survey and explore what life in a particular university is like.

Follow the news

8th once again! Our Master in Finance has ranked among the best of the best in the Financial Times 2022 #Masters in #Finance pre-experience Ranking!


We’re thrilled to announce that our Master in Management has been ranked 13th worldwide—and 1st in Spain—by the Financial Times Masters in Management Rankings 2021.
What’s more, our top-tier program has also ranked 6th worldwide in International Mobility. Congratulations and thanks to the IE Community who make these outstanding results possible!
Find out more about how you can kick off your career!




Address: Calle de María de Molina, 31, 28006
Madrid, Spain

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