We are now in the era of co-creation, where managing the needs of stakeholders and clients is simply not enough. The multidimensional role of the consumer now requires new forms of engagement, open-innovation, and brand co-creation in terms of both strategy and actual implementation. This program will give you the tools to successfully guide businesses through the new challenges posed in today’s dynamic digital world.
The Master in Corporate and Marketing Communication is designed for visionary and strategic professionals. Equipping you with a 360-degree vision of communication, management and digital strategies, the program shapes impactful leaders capable of driving business growth through branding, communication, marketing and reputation management.
Master in Strategic Marketing and Communication
Madrid Spain
10 months Duration
€ 34,000 Tuition
Full time Format
Other available programs from IE Business School
About the Program:
Admission requirements:
- Language Test: TOEFL 100 (minimum), IELTS 7 (minimum)
Diversity:
- Male/Female students: 7% / 93%
- International students: 83%
Educational background:
- Educational background/ Undergraduate majors:
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