Customers today are savvier than ever, and they seek product experiences that are relevant to their identities. As a marketing and communications professional, you need to utilize a variety of approaches, such as purpose-driven campaigns, content marketing, and storytelling to build sustainable relationships between brands and consumers while adding value to their lives.
The online Master of Science in Strategic Marketing Communications program was specifically developed to help you meet this new challenge. As a student, you’ll build on your background in the field to create compelling consumer engagement. You’ll learn to strategically align the latest in marketing and media communications efforts to build meaningful and lasting relationships with consumers in the new digital landscape. By incorporating real-world cases and situations that mirror the business challenges you encounter every day, the online program is the perfect setting to test and hone strategies that you can use to improve your organization or move upward into a new role.
- Size of the class: 27
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