The MS in Marketing degree program provides the flexibility for focused training in digital marketing and social media marketing strategies, the psychology of consumer behavior and/or cutting-edge research methodologies and techniques. The MS in Marketing degree at our Philadelphia campus is ideal for both marketers looking to broaden their technical skills and make a bigger impact as well as career changers. As part of the Marketing Department, this graduate degree program will emphasize analysis of and critical thinking about complex marketing problems; the development of effective marketing strategies and tactics appropriate to the environmental context and effective promotion utilizing digital and mobile marketing.