The industry-focused IT Strategy & Innovation concentration explores current information technology innovations and key business strategies for internet entrepreneurs, including how to create a successful internet startup. You’ll gain a substantive background in market research, product prototyping, internet marketing, and product development methodologies. Our distinctive practice-based curriculum offers a balanced blend of technology and management scholarship, addressing both sides of the professional spectrum. Students undertake technically focused, collaborative research with distinguished faculty-scholars who are practitioners and industry leaders in Information Systems and Technology and IT strategy.