In a world where your brand sits among millions and it seems your consumers would rather talk about you than to you, it is vital that marketing practitioners stay ahead of the game. Marketing is arguably at the centre of all business activity.
This Master’s degree is a conversion course – ideal for graduates who would like to change subjects or career direction.
Incorporating specialist units which explore contemporary issues for today’s marketers, the course is complemented by broader management units to advance your leadership and management skills.
You will develop your appreciation of the relationship between marketing and the wider sphere of the organisation, and heighten the demand for your insights in the industry. The course will cover omnichannel strategy & supply chain management, marketing communications, brand management as well as sustainability and social marketing.