Strategic Marketing is about creating future-proof businesses that are able to create value for their customers, and make money in an ever-changing marketplace. This is a master's program for people who like to communicate, and support their message with a thorough understanding of statistics and analysis to substantiate their communication to their targeted market. The programme could be your path to a leadership career in marketing management. Your understanding of digital platforms and new ways of reaching the market will be highly sought after. The program will provide you with the academic and professional competence you need for managerial positions in marketing, both in Norway and abroad. The skills you develop in the programme are relevant to a wide range of positions in market-oriented organisations, wherever the ability to build and deliver value to customers is required.
Oslo Norway
24 months Duration
€ 20,660 Tuition
Full time Format
Other available programs from BI Norwegian Business School
About the Program:
Program structure
Close
Year 1
Academics / Fall Semester
Core Classes
Financial Management
Introductory Data Science for Marketing
Brand Management
Service Marketing
Understanding the Consumer
Academics / Spring Semester
Core Classes
Ethics and Sustainability in Organizations
Research Methodology - Marketing
B2B Marketing
Marketing Research
Customer Value Analytics
Year 2
Academics / Fall Semester
Master thesis (6 ECTS)
Choose one: Specialisation electives, Internship or Exchange
Academics / Spring Semester
Core Classes
Strategic Marketing Issues
Master thesis (24 ECTS)
Admission requirements:
-
GMAT
(Minimum): 600 - Language Test: TOEFL 90 (minimum), IELTS 6.5 (minimum)
- GPA: 3.5
- Other: * A successfully completed Bachelor’s degree (180 ECTS credits) in the field of business administration, finance or economics Or *A successfully completed Bachelor’s degree (180 ECTS) in a field of study relevant to the specialisation (80 ECTS)
- Verbal Reasoning (minimum): 152
- Quantitative Reasoning (minimum): 158
How do you fit the school
Access information to make a complex decision with confidence with matched Master's programs that offer you the best fit. The map on the right shows results on the six dimensions of our Cultural Fit Map.
In the Cultural Fit Map, each dimension is anchored by two diametrical poles. Neither end is good or bad. Relying on our unique scientific research, we can offer insight beyond metrics and facts — into the full Master's experience itself. Take our short survey and explore what life in a particular university is like.
What people are saying:
Write a comment