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MSc in Strategic Marketing Management
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Oslo Norway

Duration icon

24 months Duration

Tuition icon

€ 20,660 Tuition

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Full time Format

Other available programs from BI Norwegian Business School

Strategic Marketing is about creating future-proof businesses that are able to create value for their customers, and make money in an ever-changing marketplace. This is a master's program for people who like to communicate, and support their message with a thorough understanding of statistics and analysis to substantiate their communication to their targeted market. The programme could be your path to a leadership career in marketing management. Your understanding of digital platforms and new ways of reaching the market will be highly sought after. The program will provide you with the academic and professional competence you need for managerial positions in marketing, both in Norway and abroad. The skills you develop in the programme are relevant to a wide range of positions in market-oriented organisations, wherever the ability to build and deliver value to customers is required.

Program structure

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Academics / Fall Semester

Core Classes

Financial Management

Introductory Data Science for Marketing

Brand Management

Service Marketing

Understanding the Consumer

Academics / Spring Semester

Core Classes

Ethics and Sustainability in Organizations

Research Methodology - Marketing

B2B Marketing

Marketing Research

Customer Value Analytics

Academics / Fall Semester

Master thesis (6 ECTS)

Choose one: Specialisation electives, Internship or Exchange

Academics / Spring Semester

Core Classes

Strategic Marketing Issues

Master thesis (24 ECTS)

  • GMAT
    (Minimum):
    600
  • Language Test: TOEFL 90 (minimum), IELTS 6.5 (minimum)
  • GPA: 3.5
  • Other: * A successfully completed Bachelor’s degree (180 ECTS credits) in the field of business administration, finance or economics Or *A successfully completed Bachelor’s degree (180 ECTS) in a field of study relevant to the specialisation (80 ECTS)
  • Verbal Reasoning (minimum): 152
  • Quantitative Reasoning (minimum): 158

How do you fit the school

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