The degree program International Marketing Management provides answers to these and other questions; you will learn just how companies and customers are integrated in a complex environment and how workable solutions and ideas spring from an understanding of this ecosystem. The Master’s degree program is aimed at holders of a first degree (Bachelor’s or Diplom) from both Germany and abroad; a readiness to study in an international environment is also assumed. The intercultural orienta- tion of the degree programme and the interactive teaching modules held in English provide optimal preparation for a career in international marketing management.