GEDU Global Education
Mastère en Marketing Digital et Analytique, École de Management Appliqué (EMA)
MarketingFormat
Full timeDuration
24 monthsDigital and analytical marketing refers to all the marketing techniques used on digital platforms and channels, as well as the skills related to their analysis and management within the context of various commercial operations.
The sectors recruiting in digital marketing are diverse and include CRM roles, SEO and SEA positions, as well as social media managers and community managers. The Mastère's programme prepares students for versatile roles as digital marketing managers, capable of leading a team on specific commercial projects, including cross-functional collaborations within the organisation and segmented, personalised client relationships.
The expected activities of a marketing manager may include:
In a small or medium-sized enterprise (SME): In SMEs, marketing and business development are often overseen by the general manager or the sales director, working closely with the sales team and on-the-ground operations. Traditional offline communication tools (such as printed advertising materials, audiovisual and print media) are increasingly shifting towards online channels. Hands-on field sales experience is highly valued in this context.
In a large company: In large corporations, strategy and innovation play a critical role, as does collaboration with the sales team. The marketing manager implements strategies defined upstream and works alongside online specialists such as product managers, brand managers, market managers, category managers, content creators, communication officers, and public relations officers. They may also be involved in the company's long-term strategic planning.
In a consultancy or marketing agency: Consultants often combine marketing and sales functions, managing a diverse portfolio of clients. They implement digital operational marketing strategies, focusing primarily on promotional and communication activities as well as data exploitation (e.g., data science and data mining).
In summary, this programme offers a curriculum focused on acquiring knowledge related todata usage and analysis, as well as thestrategiesrequired to drive business activities. It develops the skills needed forteam and project management.
Language:French or English
Duration:2 years / 900 hours
Credits:120 ECTS
Tuition fees:€10. 000 per year
Intake:February / May / October
Pre-requisites:Undergraduate Degree (BAC +3) / Equivalent
Key Highlights
With the Mastère en Marketing Digital et Analytique, learners will develop the following skills:
- Mastering data analysis to interpret and leverage online interactions
- Content creation
- Understanding SEO and SEM
- Managing client relationships
- Developing and analysing marketing strategies
- Leading teams and managing projects
- Conducting studies, evaluations, and marketing plans