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The Value of Business Models (MOOC)

The Value of Business Models (MOOC)

The Value of Business Models MOOC is aimed at not only at explaining what a business model is but also at helping you develop a sound business model for sustainable success.

The course can benefit both prospective business students and experienced professionals.

About this course

Does your business need a make-over? Are you unsure how to start?

Having an innovative business model is key for a profitable business and growth. In this business and management course, you will learn how to design, test and implement new business models for sustainable success.

This course introduces you to the main topics of business model innovation. You will learn what drives business model innovation and why it is valuable to you and your business. You will apply practical tools to (re)design and test a business model.

Be inspired by real-life business model examples from fellow entrepreneurs and learn from leading experts who design business model innovations. By the end of this course, you will be able to structure your thinking, communicate your business model ideas and learn how to improve your own business.

What you will learn

  • What a business model is
  • Why business models matter to your firm and the value they bring
  • How business model innovation improves business performance
  • How tooling can help you to innovate your business model

 Course Syllabus

Weeks 1 &2: Why BMI?

  • What is a BM?
  • What’s the payoff?
  • How can I get ideas to improve my BM?

Weeks 3 & 4: BMI in my daily life

  • What makes a valuable BM?
  • How does BMI help me in strategy making?
  • How can BMI help me to formulate concrete actions?

Weeks 5 & 6: BM tooling

  • How can tooling help me to achieve BMI?
  • Can I achieve BMI?
  • Do I have the skills?
  • Who can help me achieve BMI? How can this course help me to achieve BMI?


Secondary school education; basic knowledge about business and/or practical business experience.

Meet the instructors

Harry Bouwman is a full professor at Åbo Akademi University, Finland, and associate professor at Faculty of Technology, Policy and Management, TU Delft. He is specialised in Business Models, BM Innovation and Mobile Applications. He is a co-coordinator for ENVISION, a European-wide initiative to bring business model innovation to SMEs.

Mark de Reuver is an associate professor at the Faculty of Technology, Policy and Management, TU Delft. He specialises in ICT platforms for enabling business model innovation. He is also a co-coordinator for ENVISION.

Timber Haaker is a senior advisor at InnoValor and a senior researcher at Faculty TPM, TU Delft. He advises public and private organisations on business models and innovation management. He is a work package leader for tool development at ENVISION.

Starting date:  13 December, 2016

Duration:  6 weeks, 2-4 hours per week

Language: English

Instructors: Harry Bouwman, Mark de Reuver, Timber Haaker

InstitutionDelft University of Technology (TU Delft)



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