The HKU One-year Master of Science in Marketing program is designed for young professionals who seek to acquire the latest knowledge, managerial insights and best industry practices to craft winning strategies and excel in the marketing and related professions. Studying marketing at this level of intensity will place you in a pivotal position because only by understanding customers and markets can you convey the right message for a product or service to customers. This Master of Science in Marketing will prepare you for a wide range of careers and opportunities in top firms globally. It is the basis for a spread of skills, such as market research, promotion and advertising, and strategic marketing management
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