The master’s in Marketing Strategy and Innovation gives you a sound understanding of the principles and state-of-the-art practices of marketing. This postgraduate degree aims to equip you with rigorous theoretical and practical knowledge of professional marketing practice, the quantitative and qualitative analytical skills required to make complex marketing decisions, soft skills to influence people and organisations such as team-working, communications and leadership.

Explore how to innovate and create a buzz about new launches. Gain the latest knowledge on customer analysis, advertising, digital and social media marketing, fashion brand management, storytelling, sponsorship and other current topics. Through subjects including ethics and corporate social responsibility, reflect on the impact of your own work and that of the industry.

You’ll learn through interactive classes, case discussions, lectures from leading marketers and hands-on projects, including working with local start-ups, developing and pitching a business idea, and connecting with some of London’s finest senior marketers.

• Start date: 11.09.2024