ESSEC Business School
MSc in Marketing Management and Digital
MarketingFormat
Full timeDuration
12 monthsTuition fee
29300 EURStart date
01 September, 2025Application deadline
02 June, 2025
The ESSEC MSc in Marketing Management and Digital is a specialized program designed to provide students with the essential skills and knowledge needed for success in contemporary marketing. With a focus on digital, luxury, and sustainable marketing, the curriculum is meticulously crafted to meet the specific needs of marketers and digital specialists in today's complex business environment. Students are guided towards mastery of marketing and digital concepts while gaining foundational management principles crucial for professional success. Situated at ESSEC Asia-Pacific in Singapore, the program benefits from the region's high digital adoption and thriving luxury market. It prepares students to excel in diverse industry settings by addressing the evolving needs of consumers and emphasizing digital marketing strategies tailored to sophisticated Asian consumers. In response to the Covid-19 pandemic, the program has intensified its focus on digital marketing's importance and the significance of luxury brand management. Ranked 2nd in the QS World University Rankings 2024 for the MSc in Marketing category, the program is highly regarded for its quality and positive evaluations from both employers and academia. Through immersive learning experiences and exploration of evolving marketing paradigms, students emerge ready to seize emerging opportunities and drive impactful change in the field of marketing and beyond.
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