The Master in Digital Marketing & Data Analytics is offered in Paris for students who aspire to become experts in data-driven digital marketing.
This specialization uniquely combines a strong academic foundation in business studies, marketing, data analysis, and strategy with in-depth expertise in digital marketing and data-driven decision making.
The program is structured around four key professional skills that you will acquire over the course of two years, preparing you to master the digital and data-driven work environment. You will learn how to lead a digital marketing strategy, plan, report, and forecast with business analytics and automation, apply programmatic skills to address marketing challenges, and identify new, responsible opportunities in a data-driven context.
The program is designed to equip you with the most innovative technologies. By the end of your degree, you will have mastered Python, SQL, Excel, Power BI, and Tableau. You will also have the option to explore Robotic Process Automation (RPA), R, or Dataiku. Additionally, you will be able to visualize, analyze, and apply data to build and implement a digital strategy for any company.